Alison SheriEffortlessly Feminine Fashion
Since 2002 we knew we wanted to change the way people saw fashion and trends. In a world of fast fashion, we wanted to create something that a person could love and cherish for years to come and not be called “dated”. We knew you shouldn’t have to sacrifice comfort for style points or a proper fit to be on trend.
Get to know us
What We’re Known For
Nothing worse than putting on something that doesn’t sit right. Our styles are no fuss, just put them on and walk out the door.
Since 2002, we’ve prided ourselves on creating luxury knitwear that is easy care and looks great on all body types.
There is nothing better than a well-fitted piece of clothing. That’s why we work on fitting for up to 9 months before a launch.
What we do
Luxury knits crafted for the modern woman
We create easy to wear styles that are knit for comfort for the modern woman. The styles work, no fussing required.