Our Guiding Principle


We turn contemporary fashion trends into luxurious wearable pieces that enables every woman to achieve that effortless chic lifestyle.

Business Formal

Suiting is a never-ending trend, but how uncomfortable it is can be. Enter well fitted and forgiving coordinated pieces that form to your body.

Home Relaxation

Whether it’s the weekend or just after hours, we have the right styles for relaxation. Loose-fitting separates and a knit cardigan are our favourites. 

Weekend Brunch

Any woman knows that brunch is an event and the outfit is an integral part of it. It has to be comfortable and stylish above all for the gram.

Luxury Knitwear for Everyday Life

Since 2002, we knew we wanted to change the way people saw fashion and trends. In a world of fast fashion, we wanted to create something that a person could love and cherish for years to come and not be called “dated”. We knew you shouldn’t have to sacrifice comfort for style points or a proper fit to be on trend.

Known for luxurious knitwear, we started with the basics and worked our way into multiple styles of clothing, constantly inspired by the world around us. We utilize the best of European and American fashion to create comfortable, on-trend, and easy care collections that today’s women can wear effortlessly.

Styles That Suit The Way You Live.

We are constantly working to create the best fit for all of our clothing, even the styles that have been around since the beginning of time itself. We know that the sizing we see in magazines and runways aren’t real. So we focus on what we see on the streets in everyday life. We work with real women to create sizing that makes sense in THIS decade. We believe in a love of life and its many pleasures… that includes food.

Satisfying Minimal Designs.

We know we could rush it out but we pride ourselves on quality, and the fit is part of that. So we work on fitting for 9 months prior to launch to make sure Our styles work at every size in our range (XS – XXL).